Recent studies have shown that the ‘vast majority (82%) of UK business leaders identify disengaged employees as one of the top three greatest threats facing their business’ 1. Communication is listed as one of the top factors influencing and improving employee engagement. Yet still a recent study showed how effective communication in companies fell in 2012 from 20112
DiSC is a communication tool aimed to create effective communication. It is a look at someone’s observable behaviour and encourages us to understand how we and others like to communicate. It also gives us the tools to deal with any misunderstandings if they arise, but crucially prevent them from arising to start with.
This series of articles will look closely at DiSC taking each dimension in turn. To understand the motivations and characteristics of each dimension and discuss how to recognise a style, and what adaptations we need to make to communicate effectively.
Let’s begin by looking at the ‘Dominance’ dimension.
Let’s quickly summarise the DiSC quadrant. From a communication point of view people will have a natural tendency to be either Task focussed or People focussed and either faster or moderately paced. In reality we all have a balance of each of these but most people will have a natural preference and one style will stand out above the others.
From the quadrant we can see that the Dominance dimension or D’s are faster paced and task focussed. So if we met a person with a high level of D in their profile we would expect to see someone who is competitive, determined, decisive, bold, and a person that loves to solve a problem.
The D style is a quick decision maker, and often won’t wait to be given the authority to take action. This makes them natural leaders but it does mean that they can struggle with being a ‘control freak’. D’s are most comfortable when they are in control of their situation and environment, when they are free from any restriction or control measures. A D will make their decision quickly and will act upon it quickly. Speed is of the essence to a D, they become bored quickly and will lose interest if things move too slowly or become bogged down with the ‘fluffy stuff’. New and varied tasks will appeal to the D and keep them motivated.
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1 HR Magazine Taken from Global management consultancy Hay Group and the Economist Intelligence Unit (EIU)
2 Aon Hewitt – 2012 Trends in Global Employee Engagement