Understanding DiSC- ‘I’

Recent studies have shown that the ‘vast majority (82%) of UK business leaders identify disengaged employees as one of the top three greatest threats facing their business’ 1. Communication is listed as one of the top factors influencing and improving employee engagement. Yet still a recent study showed how effective communication in companies fell from 2011 to 20122

DiSC is a communication tool to create effective communication. It is a look at someone’s observable behaviour and encourages us to understand how we and others like to communicate. It also gives us the tools to deal with any misunderstandings if they arise, but crucially prevent them from arising to start with.

This series of articles will look closely at DiSC taking each dimension in turn.  To understand the motivations and characteristics of each dimension in turn. Discussing how to recognise a style, and what adaptations we need to make to communicate effectively.

This article will be looking at the ‘Influence’ dimension.

Let’s quickly recap the DiSC quadrant. From a communication point of view people will have a natural tendency to be either Task focussed or People focussed and either faster or moderately paced. In reality we all have a balance of each of these but most people will have a natural preference and one style will stand out above the others.

From the quadrant we can see that the Influence dimension or I’s are faster paced and people focussed. So if we met a person with a high level of I in their profile we would expect to see someone who is, enthusiastic, charismatic and optimistic, someone who would be described as a people person and appreciates the recognition of others.  These are the most outwardly people orientated of all the dimensions.

Someone whose primary style is I will find it easy to get people to buy in to them, so they will likely find it easy to get any job they want to but would find it hard to be stuck in an office all day long.  They are entertaining and love to be with others. Being popular is important to them and an I will use their influence over people to make a favourable environment and help them to get the job done.

To read the full article click here.


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